“Struggling for words to describe @LushLtd’s “stunt”. Other people’s triggers aren’t buttons to be pressed in exchange for political capital.”
PETA protests have NOTHING on what LUSH Ltd. did. What we did is clearly making an impact and is being talked about throughout the world. The bottom line is that we are a company that believes in fighting animal testing, in buying ingredients from companies who do not commission tests on animals and in testing our products on humans. Part of our companies mission was threatened when REACH came into effect in Europe. We’re fighting for the core of our mission as well as to eliminate a useless, ineffective and inhumane practice.
A media stunt is a media stunt regardless, and frankly, this stunt has come off more as advertising than “raising awareness”.
Lush : Zero Kill Shelters, and to the best of my knowledge, zero funding for ELF / ALF Arsonists.
Peta : ahaha. whoops.
Its a stunt. So what? the masses are riddled with ADD. if you dont do something big and retarded every five seconds they lose focus.